Pro Integration Future Asia

Pro Integration Future Asia (PIFA) 2024 is a international trade show dedicated for Audiovisual and Entertainment Lighting (AVL) suppliers and specialists, to harness their knowledge and technologies to deliver real world application showcases to multiple vertical markets in Southeast Asia. Being the only AVL business trade show in Singapore, PIFA2024 focuses on 6 key technologies showcases - Intelligent Office Technologies, Stage & Mega Events, Digital Signage & OOH Media, Parks & Attractions, Production & Immersive Tech, Smart Cities & Buildings, that provides advanced AVL solutions specially curated for industries that would like to expand and improve their business efficiencies and experiences.  

The three-day exhibition and conference will bring together industry professionals, government agencies and start-ups from 15 key vertical markets. Featuring an array of exhibitors, interactive AVL theme showcases, industry leaders and speakers presenting at the Conference and Technical Classroom stage, PIFA2024 is the place to be for anyone looking to stay ahead of the game in the AVL industry. Discover the boundless possibilities in the development of this ever-changing industry and engage the communities with solutions from the Southeast Asia region. 


What makes Singapore the ideal venue to PIFA?

Over 90% of international AVL brand suppliers already have a subsidiary, branch office, or regional distributor in Singapore. Besides equipment, the Singapore HQs and distributors also provide technical manpower support to consultant, installers and systems Integrators in SEA to ensure their projects and installations are delivered successfully.

As business travel continues to normalise and S.E. Asian economies recover, the surge in demand for AVL equipment will be naturally directed back to Singapore head offices for both equipment supply and technical support. This is a unique business characteristic which cannot be ignored for our industry, and this is why Singapore has been identified as the chosen strategic location for PIFA.

This is why it makes sense for brands and suppliers to join PIFA2024 and support the regional vertical markets and the growth of the AVL industry.

More Reasons why Singapore is chosen as the Venue

  1. Extensive global trade and communications networks provide market access and trade flows to Asia Pacific and beyond.
  2. World-class Changi airport is served by over 100 airlines and connected to 400 cities worldwide. More than 7,000 multinational companies operate out of Singapore.
  3. It has ultra-modern exhibition facilities, unique venues, and fabulous entertainment, making it an attractive destination for senior decision-makers.
  4. Singapore is renowned as a pioneer in business and technical innovation, with unique strengths in a range of industries, from banking to technology.
  5. Singapore has high standards of hygiene and security, is politically stable, and is sheltered from natural disasters.
  6. Transport within Singapore is fast and efficient, thanks to high-quality, excellent value trains and buses, and a huge fleet of safe, comfortable taxis.
  7. Outside the exhibition halls, a wide range of accommodation, exceptional restaurants and impressive entertainment options are all within easy reach.
  8. Singapore has won a host of awards for achievements in promoting business, including being named the easiest country to do business in.