Reinventing how AV solutions are presented, experienced, and sold to end-customers.

In an era where technology is everywhere, AV isn’t just about what systems do, it’s about how they make people feel. From immersive retail and interactive lobbies to seamless hybrid meetings and personalized environments, today’s AV solutions must go beyond performance to deliver unforgettable experiences.
 
This session brings together top sales and business leaders to explore how AV is sold in this new era, how solutions are showcased, demonstrated, and integrated into customer journeys and purchasing decisions. Dive into immersive storytelling, fresh sales strategies, and how to navigate the shifting decision-maker landscape in enterprise, education, and events.

AV has undergone significant changes. Technology leaps, evolving expectations, and new business models have rewritten the rules of engagement—the future of AV selling.

As urban populations grow and manpower resources become increasingly constrained, cities must rethink how services are delivered, managed, and maintained. Audiovisual (AV) technologies often the invisible layer behind public communication, control systems, and intelligent environments, are emerging as powerful tools to enhance efficiency, engagement, and automation in city operations.

This panel will explore how AV innovations are helping smart cities operate with leaner teams while improving responsiveness, sustainability, and the citizen experience. From smart buildings and transport hubs to digital signage and emergency command centers, AV is redefining how urban ecosystems function  enabling cities to “do more with less.”